Saturday, March 3, 2012

AMA ready to polish doctors' image

Lawyers have it. Clergy have it. Even doctors have it.

It's an image problem. Professions once held in the highestesteem are today meeting with some skepticism or even disrespect.

The American Medical Association this week starts trying topolish the image of its 250,000-plus physician members with anational advertising campaign - the first time ever for the AMA.

The Chicago-based organization knew it had trouble when itsregular research turned up significant negative feedback. Forexample, when asked to respond to the statement "people are beginningto lose faith in doctors," 69 percent agreed in the January study,said Lynn Harvey, director of issue and …

No comments:

Post a Comment