NEW YORK -- Scar care is an attractive and important part of the skin care market, because although it's a niche category in terms of unit volume, it represents significant dollar volume as a premium-price therapeutic segment.
Also noteworthy is the fact that some brands cross over into other categories. Merz Pharmaceuticals Inc.'s Mederma can be merchandised in first aid, and Pacific World Corp.'s Bio-Oil, while primarily a scar therapy product, is a multiuse skin care product for treating a variety of conditions, from scars and stretch marks to burns, dry skin and uneven skin tone.
"What is unique about Bio-Oil is that consumers try the product to address a …
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